• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

We’ve updated our Privacy Policy.

Not a restaurant owner? Dining member rewards Client log-in

site header

Rewards Network

Beta Site

MENUMENU
  • Our program
        • Rewards Network partners with the world’s most powerful loyalty programs to attract full-price guests to your restaurant.

        • How it works

          • Our rewards partners
          • Full price guests
          • Restaurant success stories
          • FAQs
        • Program benefits

          • Pay for performance
          • Data-driven insights
          • 100% turnkey marketing
          • Verified customer reviews
          • Flexible funding options
  • Restaurant resources
        • We don’t succeed if you don’t succeed.

          Guides, articles, and tools to help you market and grow your restaurant.

        • Restaurant resources

          • Blog
          • Free downloads
          • Restaurant guides
  • About us
        • In our 35 years, Rewards Network has helped nearly 100,000 local restaurants grow their business.

        • About us

          • Leadership
          • Careers
          • Newsroom
          • Security and accreditations
  • Client log-in
  • (800) 617-6067
  • Get started

Menu Trend: The Perfect Pair

By Rewards Network | Blog, Menu trends

I’ve been to enough wine tastings, winery tours, and wine pairing events that I think I could pair my own wine with the meals I cook at home (or the meals I grab on my way home from work!). The operative word in that last sentence was “think.”

While I think I could pair my own wines, it’s probably not always the case, and I still prefer to leave it to the experts. So whenever I see a restaurant that does wine pairings with their menus I get really excited to try it. Which is why Coppervine – a new-ish restaurant in Chicago – was top of my list when my friend asked where I wanted to get some dinner a few weekends ago.

The concept of Coppervine is to search for the “perfect pairing.” And I was surprised to find when I went to dine there that they didn’t stop their pairings at just wine and beer. They also paired their meals with cocktails. Each dish on their menu has a particular wine, beer AND cocktail that you can try with your starters, main dishes and desserts.

The pairing amazingness doesn’t stop here though. Each wine, beer or cocktail can be ordered as a taste or full drink. This is great to someone who wants to share a few different starters with the table but also wants to do the pairings. You can try that new wine you were nervous about trying or just get a small taste of that cocktail that sounds like it would only be good with a few sips and you might tire of it.

This menu trend could easily be executed at many other restaurants and I think it would flourish! Even if you don’t have the bandwidth to do a pairing for all items on your menu, you could do a limited menu of dishes with taste pairings making it easier for you to execute and for the diner to try something new.

Primary Sidebar

(800) 617-6067

Call to discuss how Rewards Network can help you grow your restaurant!

blog siderail

See how easy our marketing and financing can be!

Categories

  • Blog
  • Consumer
  • COVID-19 resources
  • Finance
  • Food & drink
  • Free downloads
  • Industry trends
  • Management
  • Marketing
  • Menu trends
  • Press releases
  • Restaurant operations
  • Rewards Network
  • Social media
  • Success stories
  • Technology

Recent posts

Havana Cafe background image

Infographic: Havana Café

March 24, 2023

Mah Jong's background image

Infographic: Mah Jong’s by Chef Mike

March 24, 2023

Women-owned restaurants cover

Q&A: Celebrating women-owned restaurants

March 14, 2023

Celebrating Black owned restaurants cover

Q&A: Celebrating Black-owned restaurants

February 14, 2023

Infographic Teresa’s Italian Eatery background

Infographic: Teresa’s Italian Eatery

January 25, 2023

Footer

Rewards Network

540 W Madison St, Suite 2400
Chicago, IL 60661
(800) 766-3463

LinkedIn Logo White Facebook Logo White Instagram Logo White Twitter Logo White

Rewards Network is the nation’s leading promotional program for the restaurant industry. For more than 35 years we’ve helped local restaurants thrive by filling seats with full-price customers and offering flexible funding options that help operators grow their business.

How it works

  • Our rewards partners
  • Full price guests
  • Restaurant success stories
  • FAQs

Restaurant resources

  • Blog
  • Free downloads
  • Restaurant guides

Program benefits

  • Pay for performance
  • Data-driven insights
  • 100% turnkey marketing
  • Verified customer reviews
  • Flexible funding options

About us

  • Leadership
  • Careers
  • Newsroom
  • Security and accreditations
Get started
Client log-in

Not a restaurant owner?
Dining member rewards

National Restaurant Association logo
SOC logo
Rewards Network BBB Business Review
VISA logo
Built in logo
Marketing Top 10 logo
  • Privacy policy
  • Terms of use
  • Sitemap
  • Do not share my data

© 2023 Rewards Network Establishment Services Inc. All rights reserved.

Individual results within the Rewards Network program may vary. Please contact us for details.

Any testimonials, statements, and opinions are applicable only to the individuals depicted. Testimonials were provided voluntarily. Participants were not paid or provided with any benefits in exchange for their statements.