It’s not every day that a thirty-five-year-old company modernizes its image. Today we’re thrilled to announce the new Rewards Network brand identity. Our revitalized look heralds an evolution of our business, reflecting who we are and where we are poised to go. The refreshed brand will be everywhere Rewards Network is, including our website, products, partner sites, and social media accounts.
For more than three decades, Rewards Network has championed local restaurants. Our strong partnerships with top U.S. loyalty rewards programs drive affluent diners to these establishments, increasing sales on a daily basis. And our cash advance products provide working capital that allows restaurants to grow.
So why create a new look?
Our refreshed brand better expresses the future we envision for Rewards Networks, its partners, clients, and consumers. We are aggressively investing in improving our products, scaling our restaurant network, setting up exciting new partnerships, and providing the best dining rewards to members. The new brand reflects our new growth strategy.
At our core, we’ve always been a financial technology company that serves the restaurant industry.
Our new brand identity reflects this in three ways:
- First, the warm yellow and orange are universal colors of creativity, energy, vibrancy, and health. In many cultures, these are the preferred colors for kitchen design. And they evoke so many foods that are common ingredients in a restaurant kitchen. Yellow and orange also suggest hospitality which in turn leads to our essential value of being a trusted, helpful partner to the restaurants we serve.
- Second, our modern font speaks to the cutting-edge technology solutions we provide. From our unique Comment Management System that allows restaurants to interact directly with verified diners to flexible cash advance options to data-driven insights, we strive to provide relevant tools that deliver real value. The font is readable and accessible, as we intend our tools to be.
- Finally, the exponent. In mathematics, we raise something to the “nth power” when we multiply it by itself. It’s an expression of rapid growth. And it is our promise to empower local restaurants and their customer by taking dining rewards to the next level.
A brand conveys a company’s personality and its promise—Rewards Network’s refreshed brand promises to continue to help local restaurants thrive, using modern technology, data, and insights.
Though we have a new look, our mission remains unchanged — to help small business owners achieve their dreams.
Want to learn about how Rewards Networks bring cash AND customers to your restaurant?Watch the video