One of the most efficient ways you can increase your sales and at the same time give customers a personal experience is having your employees upsell. It gives your employees a talking point with customers that is not only relevant, but also something they are knowledgeable about. As a restaurateur, you must make sure your employees are properly trained on upselling, so you don’t miss these golden opportunities. Here are some tips for a successful upselling campaign.
Be mindful of the customer’s nonverbal cues
Some might argue that you should upsell to all customers, but I believe that you should briefly assess your customers before going into an upsell. If they seem to be in a big hurry or they are avoiding eye contact, then they will probably perceive the upsell as more of an annoyance. If you see them looking at the menu, seeming indecisive or casually sitting back enjoying some conversation, this is a great opportunity for your employee to step in and start upselling.
Make the upsell appealing
When deciding what you want to feature each day or week, you should be talking to your employees about what they believe your customers would want. They are the ones who are in front of your customers every day and may know their tastes and preferences best. The upsell should not only make sense for your business, but also make sense to the customer and work well with what they order.
Track your employees’ success
When you implement a new item for upselling, you should make sure that you can track it through your system back to the employee doing the upselling. This way you can set goals for your employees and they can see the results of what they are doing. If you want to go all out, then you should…
Turn it into a competition
Employees thrive on something new, especially when they can be rewarded! Monthly upselling competitions are a great way to ensure your employees are participating and engaging with the upsell. And it’s a great way to drive employee satisfaction when they are rewarded.
If you use these tips to implement your next upsell campaign, it can most certainly be a success!