Without a doubt, product expansion has the potential to bring big profits to small businesses. Restaurants should always be brainstorming what other products they can effectively sell besides — or separate from — regular items on their menus. Such expansions could include a packaged version of an original ingredient, like jam or barbecue sauce, or
Do You Know Your Restaurant's Return on Ad Spend?
“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
How to Design Effective Restaurant Window Signs
Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is
What Makes a Great Restaurant Slogan?
When customers think of big corporate brands, one of the first things that comes to mind is a slogan. A good slogan not only grabs a consumer’s eye, but also helps solidify what the business is about in one simple phrase. For many corporations, their slogans go monumental and grandiose, but what do you do
Restaurant Apps: The Truth about Building Loyalty through Mobile
It seems like everyone is advertising their own restaurant apps these days. It’s no wonder. Mobile apps (short for “applications”) are a unique component to the smartphone experience — an experience more and more consumers are leaning into every day. 77 percent of all American adults and 94 percent of adults under 30 now own smartphones. The
The Pros and Cons of Restaurant Coupons
One of the most enduring questions any restaurant owner asks themselves is “How can I get more people to visit my restaurant?” There are many different strategies for marketing your business, but maybe the most commonly suggested is restaurant coupons. The thinking is, they’re a good incentive for consumers to try your food, so they’re
7 Extremely Common Restaurant Copywriting Mistakes to Avoid
Creating a website for your restaurant is one of the most beneficial things you can do for your business. Not only does it increase your marketing reach by providing potential customers with the information they need to select your establishment, but it’s also a great place to advertise what you do and build up a
5 Essential Tips for Writing Mouth-Watering Menu Descriptions
Let’s face it: many restaurants out there have extremely bland menu descriptions. Last year, I went to Venice, and even some of their most breath-taking restaurants had such boring sounding menus, most of which simply listed the ingredients that were in each dish. To me, this is one of the biggest problems as to why
Restaurant Website 101: How to Manage Your Site Day-to-Day
We live in the digital age, and if there’s one thing nearly everyone can agree on, it’s this: your restaurant needs a website. A restaurant website isn’t just a hub for information about the company anymore. It also is one of the key pieces of marketing that allows you to solidify your brand to potential
From 30 to 3000 Seats: How San Pedro Fish Market and Restaurant Did It
A business cannot stay in operation for over 60 years without evolving — whether it’s adapting to technology, refining current operations, updating physical space, or expanding to new locations. Despite being the largest restaurant in California, Rewards Network client San Pedro Fish Market & Restaurant isn’t stopping its evolution anytime soon. And it’s all unfolding
