Since the United States starts this month off with fireworks, you want to look to implement restaurant marketing strategies that light up your sales in July. From a celebration of the culinary arts to highlighting some of America’s most beloved foods, you can attract new customers as well as returning guests to your restaurant. With
How Restaurant Gift Cards Can Bring You Profit
Without a doubt, product expansion has the potential to bring big profits to small businesses. Restaurants should always be brainstorming what other products they can effectively sell besides — or separate from — regular items on their menus. Such expansions could include a packaged version of an original ingredient, like jam or barbecue sauce, or
How Your Restaurant Can Compete in a Crowded Market
Let’s say you own a restaurant in a community known for loving food and dining out regularly. Sounds perfect, right? But that demand can sometimes come with its own problem: often the densest-population areas also have the highest ratio of restaurants to diners. When foodies in your community have dozens and dozens of restaurant choices
Do You Know Your Restaurant's Return on Ad Spend?
“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
How to Design Effective Restaurant Window Signs
Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is
Time to Grow: Early Day Investments for Your Restaurant Start Up
So your restaurant start up has been open for several months. Maybe you’re even nearing your one- or two-year anniversary! Business has slowly picked up steam and you have some room in your profits to invest back into your business. But the question is… what investments should you choose to make now? After all, you
The Promise of POS Systems for Restaurants: Loyalty Comes at a Price
What exactly does your point-of-sale (POS) system do for your restaurant? Well, there’s a simple answer and a complicated answer to that question. The simple answer — as Michael Oshins, a faculty member at Boston University’s School of Hospitality Administration, puts it — is this: your POS system is the “technological heart of a restaurant.” It
What Makes a Great Restaurant Slogan?
When customers think of big corporate brands, one of the first things that comes to mind is a slogan. A good slogan not only grabs a consumer’s eye, but also helps solidify what the business is about in one simple phrase. For many corporations, their slogans go monumental and grandiose, but what do you do
How to Start Your First Restaurant Business
The statistics show that an overwhelming amount of small businesses fail within a few years. All the passion in the world won’t be enough if you start out on the wrong foot. Now, we don’t want to scare you out of starting a restaurant or other food service business. Rather, in determining how to start
Restaurant Apps: The Truth about Building Loyalty through Mobile
It seems like everyone is advertising their own restaurant apps these days. It’s no wonder. Mobile apps (short for “applications”) are a unique component to the smartphone experience — an experience more and more consumers are leaning into every day. 77 percent of all American adults and 94 percent of adults under 30 now own smartphones. The
