When customers think of big corporate brands, one of the first things that comes to mind is a slogan. A good slogan not only grabs a consumer’s eye, but also helps solidify what the business is about in one simple phrase. For many corporations, their slogans go monumental and grandiose, but what do you do
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How to Find a Great Restaurant Accountant
Whether you’re starting a new business or prepping your taxes for another year, hiring a restaurant accountant may be on your mind. Even the most business-savvy restaurateur could use an accountant to help handle the ins and outs of the restaurant’s finances — particularly given the sheer amount of daily responsibilities a restaurant owner has
Restaurant Equipment 101: Commercial Kitchen Sinks and Dishwashers
One of the most important elements to running a successful restaurant kitchen is food safety. Failed health inspections have serious consequences, pest infestations are a nightmare, and beyond that, you just don’t want to expose your customers to foodborne illness. That’s why you need to have the right cleaning regimen — as well as a combination
Restaurant Equipment 101: Commercial Ovens, Ranges, and More
Unless you’re a completely raw food restaurant, your commercial kitchen will need cooking equipment. And depending on your menu, you might need several kinds of equipment to properly prepare your dishes. How do you choose the right commercial oven? Do you need multiple fryers? Are gas or electric appliances going to work better for you?
Restaurant Apps: The Truth about Building Loyalty through Mobile
It seems like everyone is advertising their own restaurant apps these days. It’s no wonder. Mobile apps (short for “applications”) are a unique component to the smartphone experience — an experience more and more consumers are leaning into every day. 77 percent of all American adults and 94 percent of adults under 30 now own smartphones. The
The Pros and Cons of Restaurant Coupons
One of the most enduring questions any restaurant owner asks themselves is “How can I get more people to visit my restaurant?” There are many different strategies for marketing your business, but maybe the most commonly suggested is restaurant coupons. The thinking is, they’re a good incentive for consumers to try your food, so they’re
How to Improve Labor Costs through Operational Changes
When it comes to reducing restaurant labor costs, often the focus becomes on retention. And yes, retention is huge for the restaurant industry because of the high turnover rates and how that affects your bottom line. But if you’re serious about lowering your restaurant’s labor costs, an equal focus needs to be placed on efficiency
An Entrepreneur's Guide to Restaurant Financing
Michael Tran is Partner & CEO of the Peli Peli Restaurant Group in Houston, TX. Peli Peli is the only South African fusion restaurant in Texas and the 2010 Click2Houston winner for Best Romantic Restaurant in Houston. In addition to its awards for atmosphere (2009 Houston Press – Reader’s Choice) and ambience (Best Romantic Bar
How to Forecast Your Restaurant Labor Costs
Labor costs. It’s one of the toughest calculations a restaurant owner needs to make — and the decisions you make in the process can guarantee success… or throw your establishment into chaos. But restaurant labor cost forecasting isn’t like throwing a dart and hoping it lands. There’s a method to the madness that breaks down
7 Extremely Common Restaurant Copywriting Mistakes to Avoid
Creating a website for your restaurant is one of the most beneficial things you can do for your business. Not only does it increase your marketing reach by providing potential customers with the information they need to select your establishment, but it’s also a great place to advertise what you do and build up a
