Email marketing continues to be one of the best ways restaurants can market to customers. It is generally cheaper than print advertising, whose effectiveness has waned considerably in recent years. And while social media advertising can still be an important aspect of your online marketing, it’s important to remember not all consumers are active users
The Best Restaurant Social Media Marketing Plan Is Word of Mouth
In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
Our Brand Refresh: The Power of Rewards Network
It’s not every day that a thirty-five-year-old company modernizes its image. Today we’re thrilled to announce the new Rewards Network brand identity. Our revitalized look heralds an evolution of our business, reflecting who we are and where we are poised to go. The refreshed brand will be everywhere Rewards Network is, including our website, products,
How Restaurant Gift Cards Can Bring You Profit
Without a doubt, product expansion has the potential to bring big profits to small businesses. Restaurants should always be brainstorming what other products they can effectively sell besides — or separate from — regular items on their menus. Such expansions could include a packaged version of an original ingredient, like jam or barbecue sauce, or
Do You Know Your Restaurant's Return on Ad Spend?
“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
How to Design Effective Restaurant Window Signs
Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is
What Makes a Great Restaurant Slogan?
When customers think of big corporate brands, one of the first things that comes to mind is a slogan. A good slogan not only grabs a consumer’s eye, but also helps solidify what the business is about in one simple phrase. For many corporations, their slogans go monumental and grandiose, but what do you do
Restaurant Apps: The Truth about Building Loyalty through Mobile
It seems like everyone is advertising their own restaurant apps these days. It’s no wonder. Mobile apps (short for “applications”) are a unique component to the smartphone experience — an experience more and more consumers are leaning into every day. 77 percent of all American adults and 94 percent of adults under 30 now own smartphones. The
The Pros and Cons of Restaurant Coupons
One of the most enduring questions any restaurant owner asks themselves is “How can I get more people to visit my restaurant?” There are many different strategies for marketing your business, but maybe the most commonly suggested is restaurant coupons. The thinking is, they’re a good incentive for consumers to try your food, so they’re
7 Extremely Common Restaurant Copywriting Mistakes to Avoid
Creating a website for your restaurant is one of the most beneficial things you can do for your business. Not only does it increase your marketing reach by providing potential customers with the information they need to select your establishment, but it’s also a great place to advertise what you do and build up a
