Let’s face it: many restaurants out there have extremely bland menu descriptions. Last year, I went to Venice, and even some of their most breath-taking restaurants had such boring sounding menus, most of which simply listed the ingredients that were in each dish. To me, this is one of the biggest problems as to why
Restaurant Website 101: How to Manage Your Site Day-to-Day
We live in the digital age, and if there’s one thing nearly everyone can agree on, it’s this: your restaurant needs a website. A restaurant website isn’t just a hub for information about the company anymore. It also is one of the key pieces of marketing that allows you to solidify your brand to potential
From 30 to 3000 Seats: How San Pedro Fish Market and Restaurant Did It
A business cannot stay in operation for over 60 years without evolving — whether it’s adapting to technology, refining current operations, updating physical space, or expanding to new locations. Despite being the largest restaurant in California, Rewards Network client San Pedro Fish Market & Restaurant isn’t stopping its evolution anytime soon. And it’s all unfolding
Why Isn’t the Millennial Spending Money on Dining Out?
Late last year, Bank of America Merrill Lynch economists published a study on restaurant sales, in the wake of across-the-board struggles in the restaurant industry over the past few years. What they found was that while all demographics had shifted negatively, Millennial spending in particular was on a downtrend. While the growth rate of restaurant
New Year Marketing: Restaurant Promotional Ideas for January
Should auld acquaintance be forgot and never brought to mind, you will be in need of some restaurant promotional ideas to remind customers to return or visit for the first time. January is often a tough month for restaurants, with people trying to give their wallets a rest after all the holiday spending. So it’s
The Power of Snacks: How Restaurants Can Harness the Fourth Meal
Snacks — not just for kids and Scooby Doo anymore — have become a major driver of consumer behavior and spending in the last two years, affecting restaurant industry profits and planning in their wake. It’s no surprise, given the 12 billion snack visits made to restaurants and other foodservice entities annually, according to research
How to Increase Restaurant Sales Without Advertising
Like any other business, restaurants need to be focused on the bottom line, and sales is a big part of it. Restaurant sales can be tricky to grow in a volatile market; while advertising is an important part of the equation, it can’t be your only approach to growing sales. There are actually many strategies
What’s Your Restaurant Brand? How to Develop a Vision for Your Business
With so many big restaurant brands dominating today, it can feel overwhelming to be a smaller, independent restaurant. But it’s important to remember. Being an independent business isn’t a flaw. It’s a feature The secret is to hone your independent edge by carving out a unique niche for your own restaurant brand, by: Defining your
Dine Local: Small Business Saturday for Restaurants
When people think about post-Thanksgiving shopping and spending, usually the hectic Black Friday comes to mind. But it’s not the only shopping day of the holiday season! in fact, another shopping day has slowly grown in popularity throughout the U.S.: Small Business Saturday. Set the day after Black Friday, Small Business Saturday encourages consumers to
Upselling with Finesse: What Your Servers Need to Know
There are two reasons for every restaurant server to be well trained in upselling. First, it increases sales on your tickets, which is beneficial for your restaurant’s bottom line overall and good for your server’s tip at the end of service. Second, upselling correctly can actually be a benefit to the customer, offering them a
