Relief for Struggling Restaurants: CARES Act 2020 On March 27, 2020, the federal CARES Act was passed to help address the unprecedented public health and economic crisis related to COVID-19. The law provides $300+ billion for Small Business Administration (SBA) loan guarantees and subsidies for small businesses, including restaurants. The CARES Act amends the Small Business Act,
Ed Eger, CEO: Free Restaurant Marketing for April
During this challenging time, our hearts go out to everyone affected personally and professionally by COVID-19. We all must do our part to take care of each other, and for all of us at Rewards Network, that centers on the restaurant community. For 36 years, we’ve proudly been the largest network of small independent restaurants
Coronavirus Era: 13 Restaurant Marketing Tips
The rapid spread of the coronavirus (COVID-19) has already had a severe impact on the food industry. As a business owner, it’s important to have a plan in place to encourage sales during these unpredictable times. Download this free e-tool to learn innovative ideas and tips that can help you navigate this unsettling industry landscape.
20 Tips for Taking Perfect Restaurant Photographs
Hiring a seasoned photographer and food stylist can put a huge dent in your budget. Fortunately, with today’s technology and phone cameras, restaurant owners have the ability to take their own professional-looking photos. We’ve assembled 20 tips on how to take top-notch photographs of your delicious dishes, unique beverages, and amazing space, including: What lighting
Preparing Your Restaurant for Warm or Cold Weather
Season change means more than just one more (or one less) outer layer for your restaurant. It can have a profound effect on your sales, good or bad. Are you ready for what next season will bring? Whether your restaurant is getting ready for snow drifts or the busiest summer season yet, being prepared is
Email Marketing for Restaurants: How to Step Up Your Game
Email marketing continues to be one of the best ways restaurants can market to customers. It is generally cheaper than print advertising, whose effectiveness has waned considerably in recent years. And while social media advertising can still be an important aspect of your online marketing, it’s important to remember not all consumers are active users
The Best Restaurant Social Media Marketing Plan Is Word of Mouth
In a world saturated by advertising on radio and television, at billboards and bus stops, and in newspapers and on the Internet, would it surprise you to learn the most effective restaurant social media marketing plan is … none of the above? By a wide margin, the most trusted forms of advertising available to businesses
How Restaurant Gift Cards Can Bring You Profit
Without a doubt, product expansion has the potential to bring big profits to small businesses. Restaurants should always be brainstorming what other products they can effectively sell besides — or separate from — regular items on their menus. Such expansions could include a packaged version of an original ingredient, like jam or barbecue sauce, or
Do You Know Your Restaurant's Return on Ad Spend?
“If you build it, they will come.” That’s the dream, right? You work hard to build your restaurant into the perfect dining experience for customers, prepare your staff, open your doors, and the diners will just start streaming in. Right? Unfortunately, opening a restaurant is only half the process toward having a successful business. If
How to Design Effective Restaurant Window Signs
Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is
