We live in the digital age, and if there’s one thing nearly everyone can agree on, it’s this: your restaurant needs a website. A restaurant website isn’t just a hub for information about the company anymore. It also is one of the key pieces of marketing that allows you to solidify your brand to potential
From 30 to 3000 Seats: How San Pedro Fish Market and Restaurant Did It
A business cannot stay in operation for over 60 years without evolving — whether it’s adapting to technology, refining current operations, updating physical space, or expanding to new locations. Despite being the largest restaurant in California, Rewards Network client San Pedro Fish Market & Restaurant isn’t stopping its evolution anytime soon. And it’s all unfolding
How to Promote Your Restaurant for Under $1,000
Lisa Brown has been helping her readers in successful business and entrepreneurial strategies for the past 3 years. She currently works with Ekuep, the first online store in the Middle East that caters to the foodservice industry. It sells kitchen equipment, restaurant equipment, and food service equipment that are made by leading brands from all
New Year Marketing: Restaurant Promotional Ideas for January
Should auld acquaintance be forgot and never brought to mind, you will be in need of some restaurant promotional ideas to remind customers to return or visit for the first time. January is often a tough month for restaurants, with people trying to give their wallets a rest after all the holiday spending. So it’s
The Power of Snacks: How Restaurants Can Harness the Fourth Meal
Snacks — not just for kids and Scooby Doo anymore — have become a major driver of consumer behavior and spending in the last two years, affecting restaurant industry profits and planning in their wake. It’s no surprise, given the 12 billion snack visits made to restaurants and other foodservice entities annually, according to research
How Online Reservation Solutions with Reliable Customer Service Boost Restaurant Revenues
The global food and beverage industry is facing a critical challenge relating to customer loyalty and acquisition. It has become increasingly difficult to maintain customer loyalty, attract new customers, and delight connoisseurs, owing to a flood of new food and beverage brands that are entering the landscape every day. The typical restaurant guest has transformed
Restaurant Promotions for December 2017
You know Christmas, and Hanukkah, and Kwanza, and Festivus… but are you ready with any other restaurant promotions to rock out December? While consumers are going crazy preparing for the holidays, you can attract them to your restaurant by offering comforting specials, touches of nostalgia, or the spirit of generosity from some alternative December holidays.
How to Increase Restaurant Sales Without Advertising
Like any other business, restaurants need to be focused on the bottom line, and sales is a big part of it. Restaurant sales can be tricky to grow in a volatile market; while advertising is an important part of the equation, it can’t be your only approach to growing sales. There are actually many strategies
Dine Local: Small Business Saturday for Restaurants
When people think about post-Thanksgiving shopping and spending, usually the hectic Black Friday comes to mind. But it’s not the only shopping day of the holiday season! in fact, another shopping day has slowly grown in popularity throughout the U.S.: Small Business Saturday. Set the day after Black Friday, Small Business Saturday encourages consumers to
Green Restaurants: Why Are They Popping Up Now?
A big question for the modern business owner today is how to be more environmentally friendly. As sustainability and carbon footprints become more and more the subject of discussion in board rooms across the country, small businesses are beginning to realize that this trend affects them deeply as well — leading to more green restaurants
