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How to Get the Best Results from Your Restaurant Advertising
Every owner has the same question on their mind when deciding how much money to budget for restaurant advertising: Am I getting the most bang for my buck? It’s time to think seriously about the forms of restaurant advertising that produce the best results for you, and provide the highest return on investment (ROI) over
Find Your Most Valuable Customer: Building Your Restaurant Marketing Plan
84% of surveyed restaurants believe repeat customers are more valuable than new. But how does that translate into growth for your restaurant? You need answers on how to develop a restaurant marketing plan to: Attract New Customers Motivate Repeat Visits Increase Overall Sales Our easy-to-read report can help you develop a restaurant marketing plan to
Restaurant Menu Terms You Need to Know
No matter how familiar you are with the culinary world, there are always new words to learn — as well as delicious new culinary methods and dishes to try. Check out our list below for a few of the most commonly seen — but often unfamiliar — terms, and never be stumped by your menu again. Aioli
Hidden Dangers: The 8 Most Common Food Allergies and How to Avoid Them
Sniffles, sneezing, itchy eyes: Many of us have experience with the suffering of allergy season. But an increasing number of Americans are developing potentially deadly allergies to common foods. In fact, according to the CDC, between 1997 and 2011, the prevalence of allergies in children increased 50 percent. And it’s not just peanuts that are
The Secret to Eating Like a Local When You Travel
We’ve been there: It’s day three of your trip, and you’re rocking that relaxed vacation vibe like no other. But you’ve also tried every concierge-recommended restaurant within walking distance of your hotel — and you’re already tired of each and every one. What’s a visitor looking to completely soak up the culture of their new
The Big Business of Business Diners, Part Two: Tips for Restaurants
You now know about the unique needs of the business diner, but how can you make your restaurant the perfect choice for their meetings? According to restaurant experts speaking at the National Restaurant Association Show in Chicago, all it takes is a few tips — and a lot of relationship building. 1. Concentrate on
The Big Business of Business Diners, Part One: The Who’s Who
So you’ve got a good dinner crowd; you’ve set up a menu with the perfect mix of comfort and creativity; and you’ve got a big box of crayons on hand, to cater to any young foodies-in-training. Think you’ve got all your bases covered? Think again. There is one very important diner category that you may
9 Unlikely Taste Combinations That Just Work
In 1976, Herb Hudson opened a small Los Angeles restaurant that exclusively served chicken and waffles. At first, many people were surprised to see an entire menu dedicated to this uncommon pairing — but all it took was one visit to get them hooked. Now, 40 years later, the unlikely, but delicious, combo at Roscoe’s
