Good news – you have a website, a blog, a Facebook page, a Twitter Account, a Pinterest Page, and an Instagram account! Now what? Here are 10 restaurant marketing articles you can write to jump start your efforts across channels:
1. Party ideas
More than just pushing your catering menu, work out some great party themes and give decorating tips, game ideas and food and drink (from both your catering menu and something they can easily make at home) that fit the theme perfectly. This Blog article (or series of articles) makes a great link for Pinterest (create a board for parties to re-pin other cool ideas, too) and Twitter and the content makes a few great Facebook posts (one for each big idea).
2. Employee Fun
Let your customers get to know you and your staff. Everyone has hidden talents and unique interests – feature a server, chef, hostess or other employee on your Blog each month with a quirky Q/A and support it with fun pictures or a 15-second Instagram video. Dedicate a Pinterest board to each featured employee and pin fun products, recipes and links that show off their interests and personality. You can promote the Pinterest board in the Blog post and they can promote it to customers that connect with them in the restaurant.
3. Cooking Class
Offer a cooking class at your restaurant during off-hours. This is a great opportunity to engage with loyal and interested customers and provide tons of footage for ALL of your social channels that is, in turn, more likely to be shared by those customers involved. Just be sure to get permission from any guest before posting their photo or video to any public forum.
4. Chef in Action
A one to two minute video of how your chef prepares a favorite item makes great content for a YouTube video series, Facebook Page content and Blog content. Followers will feel special when they get to “look behind the curtain.”
5. Chef’s Tips
From kitchen gadgets to selecting ingredients to food prep, your chef is an expert in the kitchen. Share that expertise through a series of short videos, Blog articles and Facebook or Twitter posts. And be sure to have a Pinterest board dedicated to your chef’s favorite things where you can pin and re-pin those gadgets and recipes.
6. Shopping for Ingredients
Photos from local farms or farmer’s markets where you get your ingredients are a great way to show some “behind the scenes” shots on Instagram and Facebook. If you couple them with a short story on your Blog it’s a great place to link from a Pinterest board, too.
Share the secrets behind a popular dessert or food item (don’t worry; customers will still come to your restaurant for it). Recipes are a huge draw on Pinterest, and can link to your Blog for the recipe. Then you can redistribute this content through Facebook and Twitter.
8. Wine and Food Pairing Tips
This idea stretches across Blog articles, Facebook posts, Twitter posts, YouTube videos, and even great photos for Instagram (or 15 second Instagram Video) or an infographic for Pinterest. There are so many possibilities and ways to approach these tips through interviews, illustrations, photography and tutorials; get creative so it stands out from the crowd.
9. Dating Tips
Most dates, be it the first or the 50th, involve food – preferably from your restaurant. A great Blog post on dating tips from etiquette to ideas related to your restaurant (such as requesting the perfect table with a view in advance and alerting the host/hostess if it is a special occasion) that ultimately can use photos and examples from your restaurant is helpful, fun and shows that you care about making it a great experience. This content can be shared on your Facebook page as a link to the Blog or as several separate posts (one tip each Friday the month before Valentine’s Day, for instance).
10. Regional Focus
Whether you are a national chain or a local restaurant, your food and ideas and headquarters originated somewhere, be it in your home town or even abroad (i.e. Italian concept or local city restaurant). Focus on that region (where your restaurant is located, where the food is from, or where the concept focuses) and give some context and history. This can make for some interesting articles about the history of your menu, the origin of the chef or the community that you serve, and it makes a great theme for a Pinterest board, too.
Integrate your content across your mediums in the most appropriate way for each, and don’t feel like you have to use every channel with every piece of content. Your integrated content strategy is about more than putting the same content on each channel; it’s about using each channel in the most relevant way to engage with the different audiences and be a part of their experiences. That is the best use of any ideas for restaurant marketing articles.
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