What is the PPP2? In March the US government passed The Coronavirus Aid, Relief, and Economic Security Act (the “CARES Act”). Included in the CARES Act was a highly successful loan program for small business owners, the Paycheck Protection Program (the “PPP”). PPP loans were 100% forgivable—if you closely followed the rules laid out in
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2021 Restaurant trends
The ongoing coronavirus pandemic has further enforced that the only constant element in the restaurant industry is change. At the start of each year a new set of trends emerge that prompt restaurant owners to quickly evaluate and decide which ones make sense for their business. It’s important that restaurants always remain nimble enough to
Restaurants: Tap into pandemic-related comfort food cravings with healthier options
Many restaurants are seeing one of the side effects of pandemic stress — a growing desire in many consumers for comfort food. More than half of all Americans say their mental health is declining, which is causing many to cope by indulging in more calorie-rich food (i.e., stress eating). This has resulted in another stressor
How to set up your own delivery service
It’s no secret that consumers nowadays are living in an age where technology has made them accustomed to getting exactly what they want, when they want it. This is especially true when it comes to ordering food delivery from a restaurant, which is something customers are doing more often during the coronavirus pandemic. In fact,
Survey results: restaurant owner views on adapting for colder weather dining
As if restaurant owners haven’t had it hard enough lately, cold weather is set to bring on a whole new set of challenges. With limited indoor capacity expected to continue throughout the fall and winter months, restaurants have to consider things they never have before, like weatherized patios, delivery as their core revenue stream, and
How to prepare for outdoor dining during cooler weather
As we enter the fall season, consistently chillier temperatures are becoming the norm for many states in the U.S. This means that restaurant owners will have to get extra creative when it comes to keeping their outdoor dining areas open and thriving all year round. In fact, the city of Chicago launched a challenge asking
Survey results: consumer views on dining at restaurants this fall and winter
As the pandemic continues, limited dining capacity and a cautious society are leaving restaurant owners unsure how consumers will feel about dining at restaurants this fall and winter. And, in some parts of the country, owners are struggling to adapt their business model for the arrival of cold weather, and with it, the traditional end
Create the perfect ambiance in your restaurant
People sometimes can’t quite put their finger on what makes a particular restaurant their go-to spot for spending a night out with friends and family. Sure, excellent food, drinks, and service play a part, but it’s often more about the feeling that washes over a guest as they walk through your door (and resonates long
Why Using Stock Photography Is so Last Year
Beautiful and compelling photos are a crucial marketing component for any business, and can be especially critical as a promotional tool for restaurants. The images you feature as a restaurant owner need to be visually compelling enough so that viewers feel that they can practically taste and smell your delicious food through their screens. While
Marketing ideas for restaurants during coronavirus
Although certain areas of the country are beginning to open up more fully for indoor dining, new challenges are still emerging each day for the restaurant industry during the coronavirus pandemic. In order to secure a consistent revenue stream and bolstered brand awareness, restaurant owners are implementing creative and unique tactics for marketing their business
