The Internet has expanded the ways small businesses can reach out to potential new customers, and in no way is that more true than with social media. Restaurants who succeed with online marketing use social media to attract new customers and engage with past guests. 51.2 percent of Rewards Network restaurants reported that social media
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Inside the Mind of a Restaurant Server: Getting to Know Your Guest
In part one of this interview, expert server Christopher Stark shared thoughts on training staff he’s developed over 17 years as a fine dining establishment server at California Grill in Walt Disney World Resort in Orlando, Florida. In part two of this generous and candid interview, Christopher now details his experience serving guests, the process
Inside the Mind of a Restaurant Server: Training for Success
Christopher Stark knows a thing or two about how to be a successful server. Having moved through various parts of the restaurant industry, only to spend the last 17 years as a fine dining establishment server at California Grill in Walt Disney World Resort in Orlando, Florida, he has possibly one of the best pedigrees
When Should Restaurant Owners Pay Themselves?
Owning a restaurant business is tough. It requires long hours and what can feel like an indefinite hiatus from what used to a more “normal” life. In many cases, it’s not uncommon for restaurant owners to go without paying themselves a full salary — or anything at all — for an extended period of time. Being
Staying Ahead of the Game: Commercial Kitchen Cleaning
Cleaning is one of those necessary frustrations about working in a commercial kitchen. After all, chefs and cooks love to focus on making the food, so it’s tempting to shirk certain cleaning duties and only handle the creative side of preparing delicious dishes. But keeping a clean kitchen is no joke. Besides needing to maintain
10 Business Acronyms Every Restaurant Owner Should Know
New business owners have to learn a lot about their industry as they go. It’s especially true for restaurant owners, who must understand the day-to-day financials, the food industry in general, ordering, tax terms, and more. You want to make sure you know important industry terms so you can run your business properly and also
A Round of Gratitude: 3 Ways Restaurants Can Say Thanks
The end of the year can be a hectic time for any business, but especially for restaurants. Between implementing holiday specials, scheduling your staff around their time off with family, and handling holiday reservations, it can get busy. However, the holiday season can also be a good time to reflect on the last 12 months
Holy Shift! 6 Tips for a Successful Restaurant Shift Change
For the most successful restaurants, shift changes run like clockwork. But for many establishments, they can be a nightmare. It’s during shift changes that prep work gets completed, the majority of cleaning takes place, and the scheduling and cash register counts get handled. If all goes smoothly, your next shift’s staff will have everything they
Flip the Bird: Leaving the Turkey Behind for Vegan Thanksgiving
Cranberry sauce. Green bean casserole. Mashed potatoes. Tofu? For most restaurant foodies and home cooks, Thanksgiving may be synonymous with turkey , but for vegetarians and vegans, the holiday can be fraught with trouble from the get go. With so many classic dishes built from ingredients outside their chosen diet (like turkey and turkey broth,
5 Ways Restaurants Can Capitalize on Black Friday
Black Friday. For American retailers, the day after Thanksgiving can be an exceptionally profitable or nightmarish time of the year, depending on how well managers and staff have planned for the day. From advertising to crowd management, it’s likely the most stressful day of your staff’s year, if you let it become that. But it’s
