Allergies. They can be as mild as the hay fever many of us experience in spring, or severe enough to cause fatal anaphylaxis. And they are only becoming more prevalent in our society. The Asthma and Allergy Foundation of America estimates that approximately 50 million Americans are affected by allergies. And between 1997 and 2011,
How to Increase Restaurant Profits in Off Hours
No matter how many people you serve every day, chances are your restaurant has a few lulls to contend with. But you don’t have to settle for staring at empty seats during those slow hours! Below, we detail ideas for bringing in extra business during your off-peak times — and offering your guests a whole
Restaurant Marketing Ideas for August and September
If the summertime sales slump has left you looking for winning ways to increase traffic to your restaurant, remember that a key to marketing success is standing out from your competition. Instead of the back-to-school specials and Labor Day LTOs, these unique marketing ideas will distinguish your restaurant from the competition — and drive more
Customer Service: It’s a Team Effort
A few weeks ago, I went to a restaurant with a group of friends. It was a busy Saturday night, and there were lots of servers — all dressed in the same black uniform — running around. After a while, we were ready to order drinks and, to save time, just asked the first server whose
How to Find and Maintain Success in a Restaurant
Every restaurateur knows that the first few years of owning and operating a restaurant are some of the most challenging. In fact, an Ohio State University study found that 60 percent of restaurants fail within the first year, and another 80 percent are out of business within 5 years. So how do restaurants make it
Event Marketing for Restaurants Using Merchant Cash Advance
Once you know what a merchant cash advance is, the next question to pop into your head could be, “What can I use a merchant cash advance for?” With so many possibilities, it could seem daunting to make plans to use this cash infusion for your restaurant. This series will help you focus on aspects
Marketing Ideas for Restaurants in June and July
It’s summertime and the living may be easy, but for restaurant owners it could be a little harder to get customers through the doors in June and July. With people opting for picnics or backyard barbecues during these months, restaurants are up against more than just the usual competition. Make your business stand out in
Our Tips for Celebrating American Craft Beer Week Right
It’s that time of year again: the birds are singing, the flowers are blooming — and American Craft Beer Week is right around the corner! Whether your restaurant is just starting to broaden its beer selection, or you’ve got a crowd of customers constantly asking you about the best new local brew, one thing is certain:
How Can I Use Merchant Cash Advance?
Once you know what a merchant cash advance is, the next question to pop into your head could be “What can I use a merchant cash advance for?” With so many possibilities, it could seem daunting to make plans to use this cash infusion for your restaurant. This series will help you focus on aspects
How to Write About Your Restaurant Online
You’ve followed our tips from prior blog posts. You’ve strategized, designed your website, and set up your social media accounts. In short, you have decided to take advantage of the nearly unlimited marketing potential of the Internet. But now comes the really hard part: actually writing about your restaurant. We get it. Staring at a
