Despite the old adage, sometimes a book is actually judged by its cover. Or rather, a restaurant is judged by its exterior. Your food, service, interior décor, and restaurant window sign can be wonderful, but if walkers by don’t find any of it appealing from the outside (or can’t figure out where your restaurant is
What Makes a Great Restaurant Slogan?
When customers think of big corporate brands, one of the first things that comes to mind is a slogan. A good slogan not only grabs a consumer’s eye, but also helps solidify what the business is about in one simple phrase. For many corporations, their slogans go monumental and grandiose, but what do you do
Restaurant Apps: The Truth about Building Loyalty through Mobile
It seems like everyone is advertising their own restaurant apps these days. It’s no wonder. Mobile apps (short for “applications”) are a unique component to the smartphone experience — an experience more and more consumers are leaning into every day. 77 percent of all American adults and 94 percent of adults under 30 now own smartphones. The
5 Essential Tips for Writing Mouth-Watering Menu Descriptions
Let’s face it: many restaurants out there have extremely bland menu descriptions. Last year, I went to Venice, and even some of their most breath-taking restaurants had such boring sounding menus, most of which simply listed the ingredients that were in each dish. To me, this is one of the biggest problems as to why
Restaurant Website 101: How to Manage Your Site Day-to-Day
We live in the digital age, and if there’s one thing nearly everyone can agree on, it’s this: your restaurant needs a website. A restaurant website isn’t just a hub for information about the company anymore. It also is one of the key pieces of marketing that allows you to solidify your brand to potential
From 30 to 3000 Seats: How San Pedro Fish Market and Restaurant Did It
A business cannot stay in operation for over 60 years without evolving — whether it’s adapting to technology, refining current operations, updating physical space, or expanding to new locations. Despite being the largest restaurant in California, Rewards Network client San Pedro Fish Market & Restaurant isn’t stopping its evolution anytime soon. And it’s all unfolding
New Year Marketing: Restaurant Promotional Ideas for January
Should auld acquaintance be forgot and never brought to mind, you will be in need of some restaurant promotional ideas to remind customers to return or visit for the first time. January is often a tough month for restaurants, with people trying to give their wallets a rest after all the holiday spending. So it’s
The Power of Snacks: How Restaurants Can Harness the Fourth Meal
Snacks — not just for kids and Scooby Doo anymore — have become a major driver of consumer behavior and spending in the last two years, affecting restaurant industry profits and planning in their wake. It’s no surprise, given the 12 billion snack visits made to restaurants and other foodservice entities annually, according to research
How to Increase Restaurant Sales Without Advertising
Like any other business, restaurants need to be focused on the bottom line, and sales is a big part of it. Restaurant sales can be tricky to grow in a volatile market; while advertising is an important part of the equation, it can’t be your only approach to growing sales. There are actually many strategies
Dine Local: Small Business Saturday for Restaurants
When people think about post-Thanksgiving shopping and spending, usually the hectic Black Friday comes to mind. But it’s not the only shopping day of the holiday season! in fact, another shopping day has slowly grown in popularity throughout the U.S.: Small Business Saturday. Set the day after Black Friday, Small Business Saturday encourages consumers to
