There are two reasons for every restaurant server to be well trained in upselling. First, it increases sales on your tickets, which is beneficial for your restaurant’s bottom line overall and good for your server’s tip at the end of service. Second, upselling correctly can actually be a benefit to the customer, offering them a
15 Ways to Reduce Your Employee Turnover Rate Now
The average restauranteur spends more than $5,000 in hidden costs PER PERSON from their employee turnover rate. That’s $146,000 per year for the typical restaurant. Stop your employee turnover rate from making a dent in your profits and better retain your restaurant staff, by: Interviewing smarter from the start Training all staff better and more
Sports Bar Marketing: 7 Tips for Driving More Customers
Depending on what their favorite sport happens to be, fans may be winding up or winding down energy and excitement for their preferred team and players. But for sports bar managers and employees, the season is never over. Sports bar marketing and business planning is a year-round event, and the financial success of your establishment may depend
How to Drive Foot Traffic to Your Restaurant
Among the top challenges faced by restaurant owners is marketing. Without the proper advertising and promotions, you can bet you’ll have a hard time earning the profits you want from your food services. Sometimes, a great location is enough to keep people walking through your doors. But, what if it isn’t? Can you still run
How Restaurants Can Manage Their Online Reputation and Brand
In recent years, businesses have discovered that how they’re perceived by internet users can make a big difference, not just in their online reputation, but also in their reputation as a whole. For restaurants in particular, online reviews and testimonials are a big part of that perception, and restaurant owners can certainly take steps to
Should Your Restaurant Participate in Food Festivals?
Whether it’s specifically food festivals or festivals that also features food, there are a lot of reasons for restaurants to participate: The potential to reach new customers – it’s sort of like opening a pop up restaurant, but one that pops up smack dab in the middle of a crowd! Festivals also allow you to
Spanish Language and Beyond: Bilingual Restaurant Marketing
According to the Census Bureau, over 60 million American residents over five years old speak a language other than English at home, as of 2015. In that same report, about 25 million residents put down that they consider their own English proficiency to be lower than “Very Well” on the Census’ scale. There’s a largely
Making the Most of Your Independent Restaurant Edge
When you’re a small, independent restaurant, it can be easy to feel discouraged. After all, if there are big franchises down every block, how can you compete? Especially in a year that’s seeing a 2 percent crunch on the number of independent restaurants in the market. The good news is that your restaurant’s status as
February/March Restaurant Marketing Ideas for Promotions
Valentine’s Day is, even in these rocky times for restaurants, the biggest day for dining out all year. While you’re focused on making sure customers choose your restaurant for the special holiday over your competitors, don’t lose sight of the other days worthy of marketing promotions that pack a punch. To help drive customer traffic
Building Brand Ambassadors: How to Connect with Online Foodies
It’s not quite the white whale of the restaurant business, but one of the trickier elements of running a successful restaurant in the 21st century is developing a following with online foodies. Many of these consumers write their own blogs, do freelance food reviews, or just have a strong following on different social media platforms.
